HI, I’M CARLA

A digital marketer and copywriter based in Malta.

Blending a passion for effective storytelling with a data-driven approach, I help brands communicate their message to the right audiences. I’m a creative thinker who loves to see projects through to completion. This is why I offer both strategy and creative services to companies looking to elevate their online presence. With 5+ years of experience in marketing, I now specialise in developing content strategies for brands and writing for social media, websites, online blogs and print media.

If you believe that the right words can make all the difference — here’s how I can help:

  • Tired of seeing the same old slogans and captions everywhere you look? Your customers are too, trust me. Together, we can make your brand stand out by refining your tone of voice, helping you strike the perfect balance between consistency and adaptability across your digital and traditional marketing platforms.

  • Lost for words? We’ve all been there. An expert content marketing strategy will keep your brand’s message fresh — even when inspiration lacks — with pre-planned SEO-optimised blog articles, social media posts, magazine features, press releases, video scripts, advertising campaigns, personal branding and more.

  • How well do you know your audiences? An effective content marketing strategy revolves around understanding their needs and motivations, creating content that provides the answers to their questions. Keeping your content fresh and relevant is the best way to increase audience engagement and brand loyalty. But first, you’ll need a holistic digital marketing strategy tailored towards your target audiences.

  • "I have been working with Carla for a year and I'm constantly impressed by her dedication to understand me and what my brand is about, to speak and write in my brand's "voice". She is also attentive to those little details that make it easy to trust her and know that the marketing side of my business is one less thing to worry about. "

    ELAINE DUTTON, THE CHANGE AGENT

  • “We have been working with Carla for only a year, but it seems like a decade. We honestly cannot imagine how Carla manages to fulfil the expectations, but she always does and goes beyond. She is a good listener, asks many details to better understand the idea. Carla creates SEO-friendly, high quality content with the latest online requirements and trends in mind.”

    B-CONGRUENT

  • “Carla is an amazing smart person to work with. She is a great listener, understands the needs of her customers and has great suggestions to move the product forward. She works well with deadlines and is just a pleasure to have around!”

    OCTAVO

  • “Carla was very organised and efficient when it came to planning a new website. She worked closely with us to ensure that the company’s objectives were met, constantly liaising with our team and the web developers to get all the information needed for the project. She has also contributed creative ideas for our social media and blog content.”

    ALPINE STERLING DMC

INTERESTED IN COLLABORATING?

Let’s get together to create the best approach,

tailored for you.